Date of Completion

Spring 4-27-2017

Thesis Advisor(s)

Richard Watnick; Kevin McEvoy

Honors Major

Business Administration




This paper analyzes the marketed images of three nationally-recognized public universities, The University of Texas System, The University of California, and University of Connecticut; and compares these images to the student experience, based on allocation of funds. Public universities use various marketing tools to paint a desired picture of their institution. This paper investigates if the finances of the different institutions support the advertised claims. The following metrics will be used for comparison: funding for scholarships/student financial aid, amount of faculty and administrators, and bonuses and salaries for faculty and administration. Both overall budgets and allotment percentages will be explored.

Included in

Business Commons