Date of Completion
Richard Watnick; Kevin McEvoy
This paper analyzes the marketed images of three nationally-recognized public universities, The University of Texas System, The University of California, and University of Connecticut; and compares these images to the student experience, based on allocation of funds. Public universities use various marketing tools to paint a desired picture of their institution. This paper investigates if the finances of the different institutions support the advertised claims. The following metrics will be used for comparison: funding for scholarships/student financial aid, amount of faculty and administrators, and bonuses and salaries for faculty and administration. Both overall budgets and allotment percentages will be explored.
David, Rikita A., "Institutions of Higher Education: Self-Portrayal vs. Student Experience" (2017). Honors Scholar Theses. 526.