Date of Completion
Marketing | Sales and Merchandising
The purpose of this study is to assess current market conditions and to research growth opportunities for high-end American apparel retailers, with a focus women’s apparel, in the face of challenging economic conditions. Marketing factors will be discussed and will include manufacturing opportunities, brand development, and online retailing practices. The objective is to examine, understand, and intersect marketing strategies with new growth opportunities so that American apparel retailers can appeal to women consumers. Furthermore, recommendations for future growth will be offered as a result of the analysis of several high-end apparel retailers.
Bui, Jeremy Trungdzu, "Factors of High-End Retail Marketing: A Study of Growth Opportunities for Clothing Retailers in the American Women’s Apparel Industry" (2013). Honors Scholar Theses. 293.