Date of Completion
Spring 5-6-2012
Thesis Advisor(s)
Qing Cao
Honors Major
Business Administration
Disciplines
Business | Business Administration, Management, and Operations | International Business
Abstract
A case study of McDonald's success in Italy and the global ventures of other fast food restaurants. This paper uses strategies learned by McDonald's as recommendations for other similar companies in their global expansions.
Recommended Citation
Weyers, Bejamin, "Global Expansion of U.S. Fast Food Restaurants : A Case Study of McDonald's in Italy" (2012). Honors Scholar Theses. 236.
https://digitalcommons.lib.uconn.edu/srhonors_theses/236