Marketing Proposal for Brand Extension in Japan and the US: The Nintendo TiiVii
Article
Abstract
This proposal focuses on the marketing strategies and decisions associated with launching a product within the consumer electronics industry in two geographic markets. The thesis is a hypothetical business proposal in the case that Nintendo decides to manufacture a high definition television set and sell it in the United States and in Japan. The work includes demographic, marketing, manufacturing, distribution, and financial analysis of Nintendo and the relevant markets.
This paper has been withdrawn.