Date of Completion
American Drama Series, China, Uses and gratifications theory, Social cognitive theory, Cultivation theory, Reactance effect
David J. Atkin
Carolyn A. Lin
Diana I. Rios
Field of Study
Doctor of Philosophy
The American copyright industry constitutes one of the fastest growing sectors in the U.S. economy, and the narratives of Hollywood productions, as a typical example in the field of movies and television, carry universal appeal to the audience throughout the world (Atkin, 2003; Tunstall, 2007). Based on Uses and gratifications theory, Social cognitive theory, Cultivation theory, and the Reactance effect, the current study will investigate any influence of American drama series on Chinese Internet viewers by taking advantage of viewer exposure and involvement (viewing motivation, perceived realism, perceived relevance, affinity, and negative attitude towards censorship) as central independent variables to predict multiple impacts (knowledge, beliefs, values, attitudes, and behaviors), particularly in a relatively less-controlled yet still censored online environment.
Wu, Yue, "The Influence of American Drama Series on Chinese Online Viewers" (2015). Doctoral Dissertations. 926.