Date of Completion

8-3-2020

Embargo Period

7-31-2023

Keywords

Product Involvement, Product Type, Newsfeed Ads, Theory of Flow, Theory of Technology Fluidity

Major Advisor

Carolyn A. Lin

Associate Advisor

David Atkin

Associate Advisor

Ross Buck

Field of Study

Communication Sciences

Degree

Doctor of Philosophy

Open Access

Open Access

Abstract

Archival abstract submitted

Available for download on Monday, July 31, 2023

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