Date of Completion
Location-based Services, Spatial Dependence, Agglomeration, Predictive Modeling, Gamification
Field of Study
Doctor of Philosophy
With the emergence of smart-phones and other mobile devices with internet connectivity, location-based services create a social network between businesses and consumers where customers get opportunities to explore the businesses around their geographic locations and to socialize with their friends; businesses can attract more traffic, establish better relationships with their customers and also learn their competitors’ marketing strategies. Therefore, location-based services provide us the opportunity to investigate the customer-customer relationship, customer-retailer relationship, and retailer-retailer relationship.
Location-based services have received a lot of media coverage but little attention from the academic world. This dissertation investigates how location-based services, such as Foursquare, influence customers’ shopping behavior and firms’ marketing strategy. More specifically, this thesis consists of three separate essays that are focused on: (1) factors that drive customer engagement on location-based services; (2) whether the information provided by location-based services can be used to predict retailers’ business performance; (3) the impact of its gamification features on the effectiveness of word-of-mouth for products and services. Our study contributes to the literature on the impact of mobile-enabled location-based services on business performance, spatial competition, and word-of-mouth. We provide managerial insights for both business practitioners and consumers in terms of the value of location-based services.
Wang, Lei, "Essays on the Interface of Location-Based Services, Consumers’ Shopping Behavior and Firms’ Marketing Strategy" (2014). Doctoral Dissertations. 514.